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LEADING DIGITAL




West, George; DIDIER BONNET; MCAFEE, ANDREW

EAN / Ref: 9781625272478

Año de edición: 2018
Editado en:
Encuadernacion:

Idioma: Castellano
Materias: ECONOMIA COMUNICACION

u003cbu003eu003ciu003eBecome a Digital Master--No Matter What Business You're Inu003c/iu003eu003c/bu003eu003cbru003e u003cbru003e If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about u003ciu003ethe other 90-plus percent of the economy?u003c/iu003eu003cbru003e u003cbru003e In u003ciu003eLeading Digitalu003c/iu003e, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to u003ciu003einvestu003c/iu003e in digital capabilities, and how to u003ciu003eleadu003c/iu003e the transformation. Within these parts, you'll learn:u003cbru003e u003cbru003e * How to engage better with your customersu003cbru003e * How to digitally enhance operationsu003cbru003e * How to create a digital visionu003cbru003e * How to govern your digital activitiesu003cbru003e u003cbru003e The book also includes an extensive step-by-step transformation playbook for leaders to follow.u003cbru003e u003cbru003e u003ciu003eLeading Digitalu003c/iu003e is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.u003cbru003e